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Internet Marketing Training
through our WebSmart® Program

In the 21st century, having an online presence - most commonly done via a web site - is not an option, it is a necessity for success in private practice. As broadband access expands to more and more households, it's essential for people online to be able to contact you and learn about your services. A recent study showed that over 80% of adults now use the Internet when seeking out professional services. The figure is higher the more education and annual income the person has - and who wouldn't like more highly educated clients with above-average income? The Internet presents a variety of highly targeted, cost-effective opportunities for promoting your practice. Best of all, you can try out Internet marketing on a small scale and build on your successes.


What we have learned is that having a web site is only the beginning of a successful Internet Marketing program. Through our unique WebSmart® program, Uncommon Practices offers a comprehensive set of Internet marketing training services, exclusively customized for private practitioners.

Click on the links below to learn more about how each of these four distinct services can help increase your referrals, diversify your marketing and reduce your overall costs of obtaining new clients:

Create a New Web Site: if you don't currently have a website and want to develop one, or have an existing site but want to develop a new one from scratch, this is the link to click on. We can do it all for you or show you how to do this on your own. Learn how to create a website that is specifically optimized for local search referrals and designed to greatly increase the likelihood that a visitor will contact you for an appointment. As marketing experts, we incorporate the latest and most effective marketing strategies in our website design. This link will discuss the different options and prices for creating a site that fits both your style and budget, and display sample site designs.

Improve an Existing Web Site: if you have a web site that you think could perform better in terms of generating referrals for your practice, this is the link for you. Learn about the details and prices for the two different types of analyses available to help improve your existing site.

Create a Pay Per Click Advertising Campaign: if you want to learn how to immediately get your website listed on on the first page of the major search engines such as Google, Yahoo and MSN, this is the service for you. We can teach you how to do it, or set the whole thing up for you. Learn how to set up ads in Google AdWords and Yahoo Local Search. Discover how to select the top keywords for your practice that get searched the most, and let qualified clients find you.

Develop an Email Marketing Campaign: in the past three years, Email Marketing has come into its own as a very powerful and cost-effective means of generating referrals for therapy, workshops and other services. We can create an entire campaign for you from scratch, or show you how to do it yourself. Learn all about how to use this medium most effectively.


For more information on how these services can help your practice, please call us at (800) 940-0185 or email us at:

info@uncommon-practices.com