Psychotherapy Private Practice, Therapy Marketing, Psychologist, psychotherapist

Program Details for The Business of Psychotherapy: Creating Your Ideal Practice

Next Program Begins on
March 15, 2010

PROGRAM TOPICS
Our program is broken into three four-month modules. To make sure you get a very solid foundation, everyone in our program starts out with:

Module One: Business and Marketing Fundamentals for Mental Health Practitioners.

After that, you can take either or both of our other two modules:

Module Two: Marketing to Your Local Community and

Module Three: Web Site Design and Online Marketing.

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Each of these modules have been designed to include a comprehensive study and practical application of the most essential topics, skills and practices that we've found necessary to create a successful private practice. These topics include but are not limited to:

• Creating Your USP • The Eight Fundamental Laws of Service Marketing • Understanding The Only Three Ways to Grow your Business • The Lifetime Value of a Referral • Understanding and Implementing Risk Reversal • Eight Steps to Private Practice Success • Setting Your Fees • Winning the "Inner Game" of Private Practice • Implementing Standard Business Practices • Internet Marketing • Using Ezines for Laser Focused Target Marketing• Inventory of Opportunities • Pay Per Click Advertising (e.g. Google AdWords) • Business Planning • The Art and Science of Follow-up • Developing a Marketing Plan • Optimizing Your Referral Base: Referral Systems; Testimonials; Joint Ventures • Medical/Professional Referrals • Diversifying Your Referrals – Direct Mail; Lectures; Advertising; Display Ads • Getting Free Publicity via Public relations: TV, radio, print • Developing and Promoting Seminars and Workshops • Web site design • Web site promotion • Writing and Publishing a Book and other Information Products

In addition, we teach all program participants our proprietary Eight Steps to Private Practice Success, our unique eight-step system for organizing all of the most important concepts, elements and practices of private practice success. The entire program is broken down into three four-month modules.

To register for the next program, Click Here

PERSONAL COACHING/MENTORING
As clinicians, we've found that the best model for successful learning is a combination of:

1) studying essential concepts and methods that have been tested in the real world of practice; and

2) ongoing supervision with someone who's demonstrated an ability to successfully apply that knowledge, while you begin to apply the methods yourself.

We've learned that the same is true for business and marketing training: we all have places of resistance or difficulty in follow through that require the support and accountability that a supervisor or coach can supply. In fact, Jay Abraham - one of the world's most famous (and expensive) marketing consultants for small businesses - told us that he will no longer do any marketing seminars without a personal coaching component, because so few people are able to follow through and apply what they've learned, without consistent follow-up (and this is true even when people are paying $5,000 - $15,000 for a three day seminar with him).

So we know supervision is essential. That's why we've structured our program so that everyone has a Personal Coach or Mentor to provide support, feedback, guidance and accountability to help you make steady progress toward your ultimate practice goals. Best of all, every one of our Business Coaches is a psychotherapist currently running a successful private practice. They fully understand what you're dealing with, because they are in the same trenches every day.

This ongoing personal attention is one of the unique features of our program that greatly increases your application of what you're learning. And focusing on implementation is one of the key strengths of our program. We know you're busy and that it can be difficult to implement new ideas and practices. But we also know that consistently working ON your business while working in it is the only thing that will create different results. That's why we also teach all participants the latest time management strategies as part of our program. We want to give you every opportunity to succeed.

NOTE:If you feel you do not need one-on-one mentoring and you are an organized, self-starter who can implement new ideas on your own, we also have a Home Study Program that's available.

To meet the diverse needs and learning styles of private practitioners, while participating in The Business of Psychotherapy: Creating Your Ideal Practice, you can customize your program to meet your unique practice needs.

In addition to the numerous forms of group support and resource sharing, all participants receive three different types of ongoing individual support and guidance.

The three types of support are:

written feedback on all assignments;

monthly individual telephone consultations;

unlimited email feedback on any question related to practice building.

Moreover, you can switch between types of support every month, depending on your needs. We know your needs change over time, so YOU decide HOW MUCH support, WHEN you need it.

PROGRAM FEATURES
During the first month of the program, all Business of Psychotherapy: Creating Your Ideal Practice participants:

Receive 4 - 6 articles on practice building, along with one application assignment every two weeks via email. The articles are cumulatively arranged to build a solid business and marketing mindset. The assignments guide the participant to apply each article to their unique situation - whether they're just starting out; want to fill up a solo practice or expand to a group practice.

Receive personal, written feedback on every homework assignment

Have one personal 30 minute coaching phone call a month to answer questions; process any resistances or "stuck" points; and provide accountability for consistent action every month

Have UNLIMITED email support to ask any question, any time and get immediate feedback

Receive our ezine Uncommon News, which provides supplemental information about new developments in marketing a service business, in the form of short audio segments; blog posts; member success stories, and much more

Receive a free web site analysis of an existing web site or guidance in the most important criteria in setting up a successful new web site

Can participate on two monthly national Conference Calls with members of the program to share successes; resources; ideas and strategies about practice growth; technology; websites; and any other aspects of promoting your practice. The Conference Calls are faciliated by Joe Bavonese, PhD and Mel Restum, PhD, Co-Directors of Uncommon Practices, who have been facilitating these calls with psychotherapists every month since 2005. Based on our experience on these calls, we have heard virtually every question - and every successful practice-building strategy - that you may be interested in or concerned about.

And if your schedule doesn't permit you to be on any of the calls live, you can submit questions ahead of time via email and listen to a recording of the responses to your question. All conference calls are recorded - and because of this, another popular option is to download the recordings of the calls so you can put them on your iPod or MP3 player for listening at whatever time is best for you.

To get an idea of the range of benefits and results you can expect from the program, Click Here to Read Testimonials from past and present program participants.

PROGRAM FEES
The program fee for the first module is $295/month. Note that all program fees are fully tax-deductible. Plus the program comes with something no other practice-building service offers:

-Better than Money-Back Guarantee-
We're so confident that this program will work for you that we stand behind it 100%. Complete the entire twelve-month program (all three modules), and if you don't earn at least as much in additional income as you paid for the program, we will refund your entire program fee, no questions asked: PLUS we will pay for an entire year of a Psychology Today Online Directory listing for you.

There's absolutely no financial risk to you whatsoever. So if you're serious about practice growth, you simply won't find a more comprehensive program - or a better deal - anywhere else.

What Happens After the First Module?

After the first module, you decide whether or not you want to continue in the program. If you do continue, you can customize your program with the type of individual support and mentoring that works best for your learning style. Fees remain at $295/month for one type of individual support. Everyone in the program receives all the same information, articles, Conference Calls and access to our ezine for $295. The only time fees are higher is if you choose multiple forms of Mentoring in the same month. Also, if you want to have other members of your group participate in your program, there is a $50/month charge to add additional people to your program.

CLICK HERE for Program
Registration Bonuses

FLEXIBLE COMMITMENT

We realize that participating in The Business of Psychotherapy: Creating Your Ideal Practice requires a significant commitment of time and money. That is why we offer you the flexibility to customize your program to meet your needs.

Stop if it’s not working for you or if you've gotten all you need – try the program. If for whatever reason you feel the program is not right for you or you feel you've already gotten all the knowledge and tools you need, you can stop at any time and only pay for the number of modules you participated in.

Option to Change Types of Support Every Month – every month you have the option to change your types of support. Some months you may need more support; some less. You decide what's best for your needs at any time, with no commitment beyond one more month.

To return to the Business of Psychotherapy main page, CLICK HERE

To register for The Business of Psychotherapy: Creating Your Ideal Practice program, CLICK HERE

For more information about how we can help you create your ideal practice, email us at:

info@uncommon-practices.com

or call us at (800) 940-0185.